We partner with heritage and cozy luxury brands in Fashion, Hospitality, Lifestyle, Beauty, and Wine & Aperitifs. Typically, our clients are established businesses ($7M to $50M+) that have reached a plateau where "more marketing" is no longer the answer. We look for brands with an "essence", a story worth protecting, that need a bridge to modern, global markets.

That is actually the perfect starting point. You don’t need a brief; you just need to feel that something in the business is "off" or needs to "feel differently." We begin by identifying your specific tension points, whether they are in your margins, your team’s execution, or your international narrative, and shape our oversight accordingly.

Strategic clarity and tone shifts happen almost immediately. However, deep transformation of sales standards or international expansion takes time. We focus on "quick wins" that build momentum while we protect and advise in your long-term equity. We aren't here for a season; we are here for the evolution.

We don't believe in templates or "one-size-fits-all" packages. While we have defined pillars of oversight (Commercial, Luxury Standards, Communication), every engagement is a custom fractional board seat. We align our involvement with your brand's specific season, growth stage, and current internal bandwidth.

We are operators first. While our core role is board-level strategy and executive oversight, we don't leave you with a PDF and disappear. We work alongside your existing teams or creative partners to ensure the execution matches the vision. If you have a gap in your team, we use our vetted network to help you fill it, but we remain your strategic compass.

Absolutely. Most clients are from Europe. Multilingual team with deep European heritage expertise.

Yes, most work is remote across US, Spain, France, and Latin America.

Most consultants have only studied business; we have operated them. We’ve signed leases in the USA, managed inventory in Andorra, and navigated the lobbies of Argentina. We offer a "Fractional Board", the collective judgment of a CSO, CMO, and CXO, without the fixed-cost burden or the "dead weight" of full-time hires. No account managers, no templates, just direct peer-level partnership.

A full-time executive at this level is a massive fixed-cost and cultural risk. Off-Normal gives you the same level of seniority and multi-generational wisdom without the social security liabilities or the friction of a permanent hire. You get the "strategic brain" without the overhead, allowing you to stay lean and agile.

We are the cultural bridge. With roots in Europe and a base in the US, we understand how to translate European heritage for a global audience without losing its core. We help you translate the commercial and psychological nuances required to win in different markets.

Not at all. We act as the bridge between your creative team’s vision and your finance team’s P&L. We empower your team by giving them a clear strategic roadmap and higher standards to aim for. We are there to ensure their work actually moves the needle for the business, not to replace them.

We are intentionally small so we can be truly focused. Through monthly strategic alignments and bi-weekly executive oversight, we stay close enough to catch risks before they happen, but detached enough to provide the "fresh eyes" and objective judgment that an internal team often loses.