We work best with brands that carry story, soul, or a sense of history, even if they haven’t found the words for it yet. Most are in fashion, lifestyle, hospitality, or beauty. Some are heritage brands with decades behind them. Others are newer, but rooted in values that go deeper than trends.

Perfect. Most of our clients start there. You don’t need to know the terms, you just need to know there’s something you want to feel differently. We’ll talk, sense the tension points, and shape the right kind of support from there.

That depends on what we’re working on. Some shifts, like clarity or tone of voice, can be immediate. Deeper brand transformation takes time, but we believe in quick wins that build momentum.

Yes, but they’re flexible. We have defined offers (like the brand humanizer, growth partnerships, and VIP Days or Workshops), but we often tailor things depending on your season, and bandwidth. You won’t be squeezed into a framework that doesn’t fit.

We mostly stay in the strateg. But if you need help turning that into content or applying it through your touchpoints, we can help shape the creative direction or work alongside your team or collaborators.

Absolutely. Flo, our founder was raised between cultures and we speak English, Spanish, Catalan, Portuguese and French fluently. We have deep respect for European heritage and understand how to translate that legacy into modern digital presence, without losing its soul. As a disclosure we can say that actually most of our clients are from Europe.

Yes. Most of our work is remote, with clients across the U.S., Spain, France, and Latin America. We collaborate through calls, shared docs, voice notes, Slacks… whatever feels natural and effective for you.

Off-Normal isn’t an agency. It’s a partnership. We are personal, strategic, and intentionally small. You won’t be passed to many account managers or buried in process. We work closely with you to clarify what your brand truly stands for, how it should feel, and how to make that visible. No templates. No noise. Just honest, intelligent brand work rooted in emotional connection and long-term growth.