The Fractional Board for Heritage & Luxury Brands.
Thirty years of global experience in Commercial Strategy, Luxury CX, and Brand Narrative. We provide the oversight that ensures your team’s execution matches your vision’s value.
Why off-normal?
You’ve reached a point where 'more marketing' isn't fixing the problem. You are making high-stakes decisions alone, balancing thin margins against the need to stay relevant. Your creative team doesn't understand the P&L, and your accountant doesn't understand your brand soul.
We fill the 'Missing Point.' We are the partners you lean on to protect your margins, elevate your team’s standards, and bridge the gap between your heritage and the modern customer. Why?
Because we are owners. We have signed leases in Rio, managed the inventory in Andorra, and opened franchises in Miami. We understand the sleepless nights because we’ve had them.
And, we bring a Multi-Generational Lens: Combining the traditional values of high-end service with the digital speed of the modern market. When you work with us, you are getting a roadmap from people who have already traveled the path.
The Partners (The "Board")
Decades of International Authority
Gabriel Monti
The Focus: Operational architecture, international expansion, P&L optimization, and commercial negotiation.
The Legacy: From petrochemical lobbies to building a retail powerhouse in Andorra and expanding Spanish and French heritage brands into the US.
Commercial Strategy & Risk (CSO)
Mima Aubert
The Focus: Customer Experience architecture, sales team elite-level training, and the psychology of the high-ticket sale.
The Legacy: Two decades of defining the luxury shopping experience in Europe and the Americas, ensuring the brand 'soul' is felt in every transaction.
Luxury CX & Sales Standards
Brand Strategy & Digital Growth (CMO)Flo Monti
The Focus: Brand equity, digital & in person narrative, and the technology that powers modern luxury growth.
The Legacy: Barcelona, Paris, Berlin, NYC., Miami… Coolhunting and PR for global icons and repositioning heritage European labels for a new generation.
What we oversee:
Commercial Strategy & Risk: We identify expansion opportunities in the US, Europe, and LatAm. We ensure your business is built for profit and not follow only trends.
The Luxury Standard: We design the scripts, the behaviors, and the rituals that define a luxury brand. We turn 'customer service' into a competitive advantage.
Digital Narrative & Brand Equity: We bridge the gap between heritage and communication that connects. We ensure your narrative is deep, exclusive, and high-converting.
How it works?
In most markets, hiring a full-time C-Suite is often a fiscal error and too expensive for many companies. It creates "dead weight" on the balance sheet. A full-time executive team is a heavy, rigid commitment of capital.
Off-Normal provides a Fractional Board, a lean, remote executive engine. You gain the seasoned judgment of three directors who have navigated global markets for three decades. We offer the oversight of a complete C-suite without the fixed-cost burden, social security liabilities, or cultural friction of internal hires. We are your peer group, protecting your interests from the top down. We do it through monthly strategic alignments and bi-weekly executive oversight.
Is your brand ready for the next level?
We only work with a handful of brands at a time to ensure the highest level of executive focus. Let's see if we are the right fit for your board.
“Brands grow when they mean something to people. We’ll help you make sure yours isn’t just seen, but remembered, shared, and chosen; again and again.”
— off-normal team