Your brand already has a story.
We help you grow without losing it. With voice. With clarity. With intention.
Why off-normal?
Because staying visible isn’t enough, you need to stay memorable.
Most agencies chase trends, polish campaigns until they lose personality, and focus on quick wins that don’t last. We believe growth comes from the opposite: clarity over noise, connection over gimmicks, presence over polish.
At Off-Normal, we work with premium lifestyle brands, whether rooted in heritage or newly launched with a timeless spirit, to grow without losing the essence that makes them different.
We embed ourselves in your world, lead with strategy, and make sure your brand sounds and feels like itself, wherever it shows up. So the people who matter don’t just notice you, they become your advocates, your regulars, your community, and make your brand part of their life.
Who we work with?
Premium lifestyle brands in hospitality, wine & aperitif, and design.
Businesses expanding into new markets or repositioning for growth.
Companies without an in-house brand director, but ready for senior-level brand leadership.
Founders and teams who care how their brand feels, not just how it looks, and want growth without losing the essence that makes them unique.
How we can work together?
Ongoing brand leadership embedded in your team, shaping your positioning, narrative, and communication for long-term growth.
Strategy-led execution to expand your reach, strengthen your presence, and hit your market goals.
Focused sessions to unlock clarity, solve a pressing challenge, or spark your next big move.
Who am I? Flo Monti
And why I have created off-normal?
“For almost two decades I’ve lived in the space where brand, client, and emotion meet. My work spans PR, Brand Experience, Coolhunting, Advertising, E-com, and Brand Strategy, always guided by the belief that brands should feel like someone their clients want to talk to.
I’ve worked with heritage icons like Codorníu and Eden Park Paris, supported children’s brands like Tutto Piccolo, and collaborated with global names including Macy’s, Kate Spade, and Calvin Klein. Across fashion, hospitality, wine, and lifestyle, the constant has been helping brands grow without losing the essence that makes them unforgettable.
That’s what Off-Normal is about: strategy that sparks feelings, growth with community, and communication that connects.
“Brands grow when they mean something to people. We’ll help you make sure yours isn’t just seen, but remembered, shared, and chosen; again and again.”
— off-normal team